Globalization.

Globalization is the process through which nations and cultures diffuse and integrate through shared ideas, people, and technology.  The evolution of an idea from local to global is the main concept behind globalization.  A main branch of globalization is hybridization, the means by which two cultures mix and create a sort of fusion.  An example of this is the fast food chain McDonalds.  As the restaurant spread out and went over seas, the menu changed.  The cultures that the chain reached influenced what Mcdonalds served, fusing American ideals with foreign tastes.  For instance, the Indian Mcdonalds menu sports no beef, only chicken and lamb because of the Hindu culture.