Apple, Rotten to the Core?

Most are familiar with Apple Inc., the corporation giant responsible for the iPhone, iPod, and Mac Computer line.  However, not all people know of Apple's perpetual use of hegomonistic advertising they so delicately force down their customer's throats.  While surfing Apple's website today I noticed their section "Hot News."  This division of apple.com covers all the hot news topics....that include people dropping down to their knees and worshipping the ground Steve Jobs stands on.  With titles like, "iPad Opens Up New Worlds for Autistic Children" and "There’s Magic on Your Desktop," its no wonder how Apple has become so popular.  The company uses the process "gatekeeping" in order to pick and choose what the public reads, allowing Apple to remain in good light.

Gatekeeping refers to the process by which stories are either published or thrown to the curb.  These gatekeepers can use stories that help their overall goal succeed and erase those that don't.  In Apple's case, they choose to publish stories that help their company grow.  By utilizing this controversial method, companies establish a hegemony over their opponents and gain the advantage.

Although the news stories included in the "Hot News" section of Apple's website may be true, the exclusion of negative news articles about Apple's products make me think.  Yet, you really can't blame them for not posting stories that could harm their company.  Much like when I met that cute girl last night.  I conveniently forgot to mention my hobby of mouse taxidermy. 

"Hot News":

http://www.apple.com/hotnews/